Searching is soooo Web 1.0
We developed The Play Report — a scrollable, short-video pilot that transforms Google Play from a utility into a destination for discovery.
This 60-episode content series featured trusted YouTube Creators showcasing the latest & greatest apps and games on Google Play. Knowledgeable voices in gaming, lifestyle, and technology shared tips and recommendations, diving into what’s trending and hidden gems from around the globe.
Creative lead, copy
The Ask
Google joined forces with Monks to reimagine how users find apps and games on Google Play. To help Gen Z and millennials find the entertainment and tools they’re looking for, we needed to transform the perception of Google Play from a place to shop to a place to hang out.
