Searching is soooo Web 1.0
To help Gen Z and Millennials find apps and games they’ll love, we developed The Play Report — a scrollable, short-video pilot that transforms Google Play from a utility into a destination for discovery.
The Ask
Google joined forces with Monks to reimagine how users discover apps and games on Google Play.
The delivery
A 60-episode content series featuring trusted and popular YouTube Creators showcasing the latest & greatest apps and games on Google Play. Knowledgeable voices in gaming, lifestyle, and technology share tips and recommendations, dive into what’s trending as well as hidden gems from developers around the globe.
#theplayreport
Creative Lead, Content Design, Copy, Scripting
Creative Director: Vincent Vercoutre
ACD Copy: Mark Walter
ACD Art Director: Ade Yeo