A brand promise to get out of your way.
The ask
Did you know Google has a wireless plan? Neither do most. To build awareness of Google Fi, we needed to reinvent the brand in a way that aligned with the goals and values of Google fans. Who are Google fans? Trailblazers, innovators, and architects of their own lives. They want one thing from tech: solutions that are seamless, simple, smart, and damn near invisible.
Roles: Creative, copy, messaging strategy
Tech. Not telecom.
Google Fi shifts the category paradigm, offering an experience built by tech, not telecom. We positioned Google Fi as a modern network that transcends traditional boundaries and adapts to your lifestyle.
Google Fi is your silent partner, allowing you to focus on what matters, make educated choices, and design a life that’s unique and functional. It’s about more freedom through advanced wireless.
On your terms
Google Fi is a wireless carrier rooted in tech, redefining productivity with you at the center.
While you’re in the zone — in your flow, buzzing, grooving, focused on right now and what’s next, Google Fi is working its magic, automatically, synchronously, smoothing out bumps, simplifying complexity, connecting you to what calls to you.
Google Fi Wireless is an innovation-first mobile carrier delivering AI-powered capabilities and first-to-market features that are reinventing the network.
You are independent, boundless.
We are adaptable, intelligent, and intuitive. Focused on people, not grids. Solutions, not contracts. Quietly opening doors and connecting beyond the dots, like all good tech should.
