The ultimate marathon
The ask
When Nike (M) asked us to create an female-inclusive campaign to promote their maternity collection, we transformed it into a gender-inclusive campaign for everyone on the pregnancy journey. How do we optimize existing static assets into a YouTube video campaign to build brand awareness for Nike(M), Nike’s maternity collection?
The approach
We told the story of the toughest athletic challenge: pregnancy. From bump to birth, we showed that Nike(M) had supportive performance wear for each step of this nine-month marathon for every expecting athlete.
Roles: Creative, Copywriter
