Lights. Camera. Android!
Android had some big product announcements to make in the lead-up to Google’s biggest event of the year, Google I/O. AI would be in the spotlight, which meant Android had to find another way to shine.
So they made their own show, and it was worth it. The full video received +2M views.
The recap video enjoyed a whopping 52M views.
From strategy to market
Many agency partners contributed to this campaign, the .monks team was responsible for everything from producing the main video to the GTM strategy and rollout. I worked with an incredible team of art directors, creative leads, film directors, producers, and strategists to shape the creative direction of the main video and GTM messaging from the teaser to the launch and post-event amplification. The final delivery included:
Main video
Teaser video
Recaps and cutdowns
GTM banners, emails, and paid social
Creator parnerships
