Re-imagine the power of the web
Chrome wanted to reshape front-end developers’ perception of the web by showing that modern web tools can deliver the same level of quality and innovation as native apps. The goal was to create a compelling narrative that highlighted Chrome’s new UI capabilities while inspiring developers to push creative boundaries. With a no-nonsense audience, the devil was in the details, and every pixel stood up to scrutiny online to an astounding
12M views and a 95% completion rate.
The ask
1 flagship brand film inviting developers to re-imagine the web, tapping into the excitement they had when they first started building websites.
3 feature videos focused on specific UI features like view transitions, scroll-triggered animations, and popovers.
Brand Story
To capture the hearts of developers, we needed an emotional brand video that reminded programmers why they fell in love with the web in the first place.
Many web developers discovered the power and possibility of the web when they were young. They transformed their passion into a profession. Many even left home to pursue career opportunities abroad, but they never forgot their roots. This is the story we wanted to tell.
Feature Videos
We also needed to showcase the benefits of new Chrome web tools and how they actually work. We zoomed in on a typical front-end developer's portfolio to tour three key features: Scroll Animations, View Transitions, and Popovers.